Unveiling the Power of Permalinks: Drive Your WordPress Website’s SEO Success


Permalinks in WordPress are the permanent URLs of blog posts or pages. By default, they use query strings, like “”. However, you can change this to more readable URLs by adjusting the settings in the “Settings » Permalinks” page. For example, you can make a URL like “”.

Why Permalinks are Important for Your WordPress Site

Permalinks, also known as pretty links, are crucial for your WordPress site. They are the permanent URLs that represent your individual blog posts or pages. By default, WordPress URLs use a query string format, such as However, these URLs can be modified to become more user-friendly and SEO-friendly.

The Default Query String Format

When you create a new post or page in WordPress, the system assigns a unique identification number to it. This number is used to generate the default permalink, which is not very user-friendly. For instance, if you have a post with an ID 233, the default URL will look like

These query strings are not only difficult to remember, but they also do not provide any information about the content of the page. This can make it challenging for users to navigate your site and for search engines to understand the relevance of your content.

Human-Readable Permalinks

To improve the usability and SEO of your WordPress site, you can customize the permalink structure to make it more readable and descriptive. This means modifying the query strings into human-readable strings.

To change your permalinks, go to the Settings » Permalinks option page on your WordPress dashboard. Here, you’ll find different options for permalink structures. WordPress offers several common options, such as:

  • Plain: This option keeps the default query string format. It is not recommended for SEO purposes or user experience, as it provides no additional information about the content.
  • Day and name: This option includes the date and post name in the permalink. For example, It is useful for blogs with regularly updated content.
  • Month and name: Similar to the previous option, but it includes only the month in the permalink. For example,
  • Numeric: This option uses the post ID in the permalink structure. It is similar to the default format, but more readable. For example,

Custom Permalink Structures:

WordPress also allows you to create custom permalink structures based on your specific needs. You can include category names, tags, or a combination of different variables to build your own hierarchical or flat URL structure. For example, if you run a recipe blog, you could have a permalink structure like

The Benefits of User-Friendly Permalinks

Using human-readable permalinks offers numerous benefits both for your users and search engines:

  • Improved User Experience: Descriptive and intuitive URLs make it easier for your visitors to remember and share your content. They can also understand the topic of a page just by looking at its URL.
  • Better Search Engine Optimization: Search engines like Google consider the keywords in your URL when determining the relevance of your content. By optimizing your permalinks with relevant keywords, you increase your chances of ranking higher in search results.
  • Increased Click-through Rates: A user-friendly and appealing URL structure can attract more clicks from search engine results pages.
  • Easier Site Navigation: With readable permalinks, users can easily navigate your site by modifying the URL directly instead of relying solely on menus and links.


Permalinks are important for your WordPress site. By customizing the default query string format into user-friendly URLs, you can significantly enhance the user experience, improve your website’s SEO, and boost your organic traffic. Remember to choose a permalink structure that suits your content and always consider the impact of changing permalinks on existing links and URLs.

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