How to Add Tracking Code in the WordPress Website Head Section

From time to time, you’ll come across the need to add a tracking code in the WordPress Head section of the website. Google Analytics and some other third-party integration use this method to track visitors.

This portion of the website is often not easily accessible within the admin area of the website. It can seem like a daunting task. There are several ways of adding tracking code, and in this article, we will list a couple of options to achieve this addition successfully.

Adding Tracking Code Options

Option 1, use the plugin:

  • You can use the Insert Headers and Footers plugin, and the first step is to install it on the website.
  • Once you activate the plugin, go to Settings >> Insert Headers and Footers
  • From there, add your code to the Scripts in the Header Box.
  • If needed, you can also add code to the Footer in the box below
How to add tracking code in the WordPress website head section: WordPress Settings with arrow pointing indicating Scripts in Header

Option 2 – add it under header.php file.

  • You can find this file under wp-content/themes/your-theme-name/header.php
  • Copy the code you need and paste it just above the closing of the </head> tag.
How to add tracking code in the WordPress website head section: WordPress Appearance with arrow indicating Theme Editor, arrow indicating code, arrow indicating Theme Header

What if you need to place a tracking code only on some specific pages?

You can add a snippet to the functions.php. This file is located under wp-content/themes/your-theme-name/functions.php

You can use the snippet below, add your tracking code under the echo, and add the ID of the page where you want the script to load.

if (is_page(add_here_page_id_of_your_page){

function custom_head_script() {

           echo "Place your code here and be sure to escape any quotes with backslash";


add_action('wp_head', 'custom_head_script');


With this last option, you should be extra careful as it can easily break your site. Remember to create a backup before you start with the work, and give it a try on a staging site first.